Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in.
In a collaboration with the International Union for Conservation of Nature, Lacoste presented ten new designs of their iconic polo-shirts. Each of the ten featured animals are on the brink of extinction. The number of polos produced for each series corresponds to the remaining population sizes in the wild.
Lacoste和世界自然保护联盟(International Union for Conservation of Nature and Natural Resources,简称IUCN)合作，推出了十款全新经典款polo衫。每件衣服上都有濒临灭绝的动物图像。每款数量和衣服上的物种在野外存活的数量相一致。
By purchasing the shirts, people are participating in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
The Burmese Roofed Turtle
Rampant egg collection for local and distant consumption, easily predictable nesting sites and reproduction periods make it an endangered species with man as its first predator.
The Javan Rhino
They are endangered because of their low reproduction rate as well as intensive poaching for their horns.
The Northern Sportive Lemur
Intensive poaching and the destruction of its habitat for agriculture and deforestation make it a critically-endangered species.
The California Condor
Its survival is threatened by lead poisoning and human-induced garbage that pollutes its natural habitat.
It is an endangered species mostly because of its very low reproductive rate.
It is a critically endangered species due to shrimp gillnets in which it can get entangled.
The Anegada Ground Iguana
Unfortunately, cattle breeding and agriculture make their habitat shrink and feral cats and dogs find them quite tasty.
The Cao-vit Gibbon
This gibbon can be found in a forest located at the border of China and Vietnam, where deforestation reduces its habitat.
Their survival is threatened due to intensive poaching in the area, making the saola one of the only large mammals in critical danger of extinction.
The Sumatran Tiger
Nowadays, the main threats it faces are poaching and deforestation.